Website promotion of your app is one of the single-most important measures you can take to promote your new app to your patrons and students. Effective website promotion of the app can result in 5X the number of people using your app. This could be the difference between 5,000 vs. 25,000 people taking advantage of your library’s resources 24/7, wherever they are.

There are a number of specific actions to be taken with your website in order to maximize exposure to your patrons and students:

Homepage Promotion

• Prominent placement of the ad on the homepage, “above-the-fold” (no scrolling down the page required to see the ad)
• Link to the dedication page promoting Your App (see next point)
• Click here to view and download the variety of different ads we’ve created for you to use on your homepage to promote Your Library’s App

An incredibly important compliment to your website is utilizing your existing Email Newsletters to your patrons and students to let them know about your new Mobile App. We’ve constructed several email templates that you can take advantage of and customize to suit your needs.

Launching a local press release about the launch of Your Library’s App is a great way to get the word out to your local community. We’ve put together a template press release that you can customize and use to announce Your Library App launch. Click here to download the press release template.

In-library print collateral is another valuable and important way to let patrons and students know about your app WHILE they are in Your Library. It’s a perfect opportunity to grab their attention while they’re engaged to introduce them to all the ways they can access your libraries services and resources whenever, wherever! We’ve put together a variety of different templates that are quickly and easily customized to Your Library then printed for display and distribution. Click on each of the links on the right for templates to each of the different types of print collateral that we recommend displaying in Your Library once your app is live.

• Bookmarks/Business cards
• Flyers
• Signage

Many libraries already offer a regular “Tech Day” event at the library to aid patrons and students in understanding all the services and resources available to them at their library. Dedicating a regularly occurring Tech Day for Your Library’s App will make sure your community is fully aware that Your Library’s doors never shut now that you offer an App just for them!

Here are some of the major topics we recommend covering during your App Days:

• Searching the Catalog
• Accessing and downloading Free eContent

• OverDrive
• 3M Cloud Library
• OneClickdigital
• Axis 360

• Ask A Librarian feature
• Events and Calendars section
• Multilingual capability (if applicable)
• BookLook Mobile™ (if applicable)
• BookCheck™ (if applicable)

Host an event that is an “educational contest” encouraging your patrons to engage with the app and engage with the library in a fun way.

Create 10 different things that must be completed/accomplished/found for the scavenger hunt, all things that can be done using Your Library’s App.

Here are some examples

• Find a book in the catalog and locate it in the stacks
• Find and check-out a book via the app
• Download and read a particular eBook to find a piece of information
• Download and listen to a particular AudioBook to find a piece of information
• Find a particular upcoming event at the library (great promotional opportunity too!)