As a Librarian, Why Do I Need a Mobile Strategy in Place for My Library?
Mobile is everywhere, it’s exploding and will only continue to grow. Virtually 100% of the US population has adopted some type of digital mobile device and they use it for all of their communication needs. You need a mobile strategy for your library. If you want to capture your community’s attention, make your content accessible in a format they use on a daily basis. Develop a good library mobile strategy. Going mobile means you will increase:
- Patron Engagement and overall Circulation
- ROI on those databases and services you’ve already purchased
- Your Reach and Influence within your community
- US smartphone penetration now exceeds 61% of total population, up more than 10% from year prior – Neilsen
- A full 25% of all internet engagement is on mobile devices now (mobile phones and tablets). This is up from only 12% in 2012! – Smart Insights
“It’s through Boopsie that we are able to provide our community a seamless connection to the library on the go. [Our patrons] are happy we’re keeping in step with technology. They like the accessibility. It’s a great convenience – making it easier to be a library customer.”Tulsa City-County Library
