Analysis of proprietary mobile app usage data from hundreds of Library Systems nationwide shows the rapid rise of Windows Phone 8 usage and a corresponding decrease in BlackBerry usage among library users.
Sunnyvale, CA – January 21, 2014 – Boopsie, Inc., the leading mobile app provider for libraries worldwide, announced interesting 2013 consumer mobile data trends from its new Boopsie Analytics™ service.
Boopsie Analytics Spots Mobile Trends
At the end of 2013, Boopsie Analytics discovered that while nationwide iOS usage was decreasing among the millions of users of its 300+ library-branded mobile apps, Android usage was on the rise.
“We noticed another devastating trend in 2013 involving Blackberry,” states Tony Medrano, CEO of Boopsie. “From January to September alone, BlackBerry usage plummeted by 47%. They lost 60.2% of their market share.” Since Boopsie launched individual library-branded Windows Phone 8 apps (free-of-charge) to its customers in June of 2013, the company has noticed a steady increase in WP8 app usage, seemingly at the expense of BlackBerry. From there, things just got worse for BlackBerry. In just six months since the launch of the WP8 apps, there has been a 91% increase in Windows Phone 8 library app usage.
“By the end of 2013, the number of Windows Phone 8 users of our services had surpassed Blackberry users by 427%,” states Will Poole, a member of Boopsie’s Board of Directors and former Corporate Vice President at Microsoft. “The adoption rate of Windows Phone 8 is staggering. While still trailing well behind the leaders, the Windows platform is clearly catching on with users and could be the next big thing in mobile.”
Boopsie Analytics is similar to Google Analytics in functionality, but focuses on tracking user engagement and content usage across Boopsie’s multi-device and multi-application mobile platform. Boopsie’s customer-libraries can log into their Boopsie Analytics dashboard to access user and partner statistics for their individual library apps. They can view stats daily, weekly, monthly or yearly. Libraries will be able to create reports showing how many users are downloading eBooks and eAudioBooks from OneClickdigital, 3M Cloud Library and OverDrive; in addition to catalog services provided by library ILS vendors to app users via Boopsie. Tracking patron usage is critical for libraries’ assessment of ROI on their content subscriptions and for increasing library circulation.
“Because a large percentage of public libraries use library-branded apps from Boopsie, the non-personally identifiable usage information from Boopsie Analytics is especially insightful,” states Dr. Michael Housman, Chief Analytics Officer at Evolv, and a Boopsie Advisory Board Member.
Boopsie is also leveraging the fact that its proprietary platform creates native mobile apps for Windows by working with large enterprises through its Corporate Library services. Mobile devices with Microsoft Office and the rise of corporate BYOD practices are additional trends that Boopsie is well positioned to address within the Corporate Library environment.
Founded in 2006 in Silicon Valley, Boopsie is the industry-leading mobile solution for over 2,500 library locations worldwide. Customers include the Seattle Public Library, Los Angeles Public Library, New York University Law School and Brown University. Boopsie’s custom-branded native mobile apps for libraries are affordable, easy to deploy and maintain – enabling libraries of all sizes to quickly and easily meet the rapidly changing needs of their patrons with world-class performance. Boopsie’s solutions are fully hosted and all apps are downloadable on smartphones and tablets including Android, iOS (iPhone, iPod Touch, iPad), Windows Phone 8, Windows 8, Windows Mobile, Kindle Fire and even BlackBerry. Visit our website for more information about Boopsie’s mobile apps for libraries.