Effective Promotion Can Result in 5x the Number of Patrons Using Your App
This could be the difference between 5,000 vs. 25,000 people taking advantage of your library's resources 24/7, wherever they are.
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Library Website Promotion of App
Website promotion of your app is one of the single-most important measures you can take to promote your new app to your patrons and students.
Effective website promotion of the app can result in 5X the number of people using your app. This could be the difference between 5,000 vs. 25,000 people taking advantage of your library's resources 24/7, wherever they are.
There are a number of specific actions to be taken with your website in order to maximize exposure to your patrons and students:
Prominent placement of the ad on the homepage, “above-the-fold” (no scrolling down the page required to see the ad)
Link to the dedication page promoting Your App (see next point)
Click here to view and download the variety of different ads we’ve created for you to use on your homepage to promote Your Library’s App
Dedicated Page on Your Website Promoting Your App
Make it easy to find
Inclusion in website sitemap
On-site search (if applicable on your website)
Include links to this page on major pages within your website
Strong Call to Action (“Download Now!”)
Link to your unique PIN.boopsie.com for one-click-download
Click here to view and download examples of landing pages we’ve put together
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Email Newsletter Announcement
An incredibly important compliment to your website is utilizing your existing Email Newsletters to your patrons and students to let them know about your new Mobile App. We’ve constructed several email templates that you can take advantage of and customize to suit your needs.
Dedicate at least one or two newsletters announcing the launch of Your Library’s App
Click here to view and download two different templates we’ve put together for this
Include regular reminders about Your Library’s App in newsletters on an on-going basis
Click here to view examples of promotional copy you can use for these
Make sure these always link to your PIN.boopsie.com App URL for one-click-download
Announce any major App updates (new eContent access) to your patrons as they are launched
50% or more of emails are opened via mobile devices now, which means email is The Perfect Opportunity to drive downloads and usage of your app, both right after you launch and on a regular basis.
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App Launch Press Release
Launching a local press release about the launch of Your Library’s App is a great way to get the word out to your local community. We’ve put together a template press release that you can customize and use to announce Your Library App launch.
Click here to download the press release template.
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In-Library Print Collateral
In-library print collateral is another valuable and important way
to let patrons and students know about your app WHILE they are in Your Library.
It’s a perfect opportunity to grab their attention while they’re engaged
to introduce them to all the ways they can access your libraries services and
resources whenever, wherever! We’ve put together a variety of different templates
that are quickly and easily customized to Your Library then printed for display
and distribution. Click on each of the links on the right for templates to each of the
different types of print collateral that we recommend displaying in Your Library once your app is live.
“App Day” App-Training Sessions and Other Promotion Events
Many libraries already offer a regular “Tech Day” event at the library to aid patrons and students in understanding all the services and resources available to them at their library. Dedicating a regularly occurring Tech Day for Your Library’s App will make sure your community is fully aware that Your Library’s doors never shut now that you offer an App just for them!
Here are some of the major topics we recommend covering during your App Days:
Searching the Catalog
Accessing and downloading Free eContent
3M Cloud Library
Ask A Librarian feature
Events and Calendars section
Multilingual capability (if applicable)
BookLook Mobile™ (if applicable)
BookCheck™ (if applicable)
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Other Promotional Events: Library Scavenger Hunt
Host an event that is an “educational contest” encouraging your patrons to engage with the app and engage with the library in a fun way.
Create 10 different things that must be completed/accomplished/found for the scavenger hunt, all things that can be done using Your Library's App.
Here are some examples
Find a book in the catalog and locate it in the stacks
Find and check-out a book via the app
Download and read a particular eBook to find a piece of information
Download and listen to a particular AudioBook to find a piece of information
Find a particular upcoming event at the library (great promotional opportunity too!)
“Non-native English speakers are more likely to use a mobile device as their primary method of accessing the Internet and the rates of smartphone adoption for U.S. Asian (67%) and Hispanic (57%) populations significantly outpaced all other demographic groups in 2012.”- NewMediaTrendWatch, 2013
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