November 15th Newsletter

Client Newsletter • November 2013


Live Webinar: Engaging Your Diverse Community with an App in Their Native Language!
In June, we announced the addition of multilingual functionality to Boopsie for Libraries’ mobile apps. On December 4th at 1:00PM EST, our Senior Account Manager Bryan Murray will be hosting a live webinar detailing how you can increase patron and student engagement by offering Your Library’s Mobile App in multiple languages. Bryan will discuss the importance of engaging the growing number of non-native English speakers in your community and just how easy it is to get started translating your library’s content into multiple languages. Register here for the live webinar on Engaging Your Diverse Community with an App in Their Native Language. This is the first event in Boopsie for Libraries brand new customer feature: Webinar Wednesdays. We will host a targeted customer webinar on the 1st and 3rd Wednesday of every month so stay tuned!

Marketing Tip of the Month: Promoting Your Boopsie App in Your Email Signature
York County LibrariesIn previous newsletters, we described how promoting Your Library’s App on your webpage and using a mobile redirect will dramatically increase the usage of your app. Want another quick and easy promotion tip? Add a link to Your Library’s App in your signature line. Below we highlight the email signature of Lora-Lynn Kahler, the Director of Information Services at York County Libraries. Go Lora-Lynn!
Her signature includes a bold call to action (Download YCL Mobile today!) and a link to York County Libraries’ page:
Hold the library in your hand…Download YCLA Mobile today!
For all of the details, go to:
The best part is that it is easy to change your existing email signature!

Boopsie for Libraries App Control PanelIn the beginning of October, Boopsie sent out a “Welcome to Boopsie Dashboard” email that contained instructions on how to access the new Boopsie Control Panel. The Control Panel allows you to run App Usage Reports for custom date ranges and to easily determine the App Usage metrics by device or by operating system to see how your patrons are accessing your app. With this new Control Panel, we were able to calculate that from January to September 2013, the percentage of Blackberry users of Our Library’s Apps dropped 47.1% in nine months! Also, only 42% of Our Library’s App users utilize an iPhone to access Your Library’s App.

Welcome Boopsie’s Newest Team Member: Gail Tsujita
As the number of libraries who use Boopsie for Libraries continues to grow, so does our staff! We recently added Gail Tsujita as the Director of Customer Service. She joins Boopsie with over 15 years of customer support experience in tech industries. Most recently she served as the Customer Service Manager at Gameview Studios. Gail is excited to help libraries reinvent themselves to help serve their users. Read more about Gail and her background.

New Section: Library Job Openings
We will be highlighting new and recently posted job listings in public and academic libraries every two weeks in this newsletter. If you have a job listing you would like to share with our readers, please send them to Bryan Murray.

1. Library Director at Douglas County Libraries
Castle Rock, Colorado. Posted: 11/08/13. Deadline: 12/18/13.
Douglas County Libraries has a great opportunity for a new Library Director. Located just south of Denver in beautiful Douglas County, our independent library district is funded by a 4.0 mill levy approved by Douglas County voters in 1996. We are an innovative, technologically advanced, fiscally responsible and financially stable, dynamic organization with more than 300 employees, 1,500 volunteers and seven library branch locations. For more information, please visit:

2. Associate Dean for Information Resources at Texas A&M University Libraries
College Station, Texas. Posted 11/11/13. Deadline: Not Specified.
Texas A&M University Libraries seeks a forward-thinking, collaborative and energetic leader with a keen sense of the evolving role of research libraries in the digital age. As a member of a newly forming Library leadership team, the successful candidate will create and communicate a vision, set priorities, and develop strategies to assess and improve the access, management and preservation of information resources and the supporting infrastructure. For more information and instructions on how to apply, please visit:

Grants & Subsidies for Libraries & Technology
Albany and Lebanon Public Libraries and Linn-Benton Community College Library received a $67,500 Library Services and Technology Act grant from the State Library of Oregon. Along with using the funds to expand their software system and their hardware, the funds will be used to create a website that will access research and educational tools that are paid for by the state.
Ben Franklin Science Academy is one of nine projects being funded in Muskogee, North Carolina and California by the Jimmie Johnson Foundation and Lowe’s Toolbox for Education. They will be using the funds to improve the school’s STEM (Science, Technology, Engineering and Math) focus.
For more information on obtaining grants for your library’s technology needs, visit the grants page of our website.

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