May Newsletter – Academic Library Edition

Client Newsletter • May 2014

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New Academic Team Lead: Boopsie Hires Experienced Senior Manager
Megan Vizzini, Senior Account ManagerMegan Vizzini, JD, joins Boopsie as Senior Account Manager during a period of rapid growth.
Sunnyvale, CA – April 21, 2014 – Boopsie Inc., is building its academic library app team and expanding its mobile Platform-as-a-Service solution for libraries to include law firms and law libraries with the recent hire of Megan Vizzini. As Senior Account Manager, Megan will be focused on leading the teams in the Academic and Law Firm library markets. She will manage Boopsie’s current library-customers in these industries as well as work with new libraries and partners to expand Boopsie’s platform and content to meet libraries’ needs to keep up with the rapidly changing technology landscape. Read More

Upcoming Webinar: Marketing Your Academic Library App

Maximize Student Engagement with Library Resources: Create an Effective Marketing Plan for Your Academic Library App

Wednesday, May 21, 2014
1:00 PM – 1:30 PM PDT
You have a Boopsie mobile app, now what? Your library wants to reach students on the go – where they are when they study, work, and travel.
Effective promotion of your app can result in five times the amount of usage – this could be the difference between 500 and 2,500 students taking advantage of your library’s resources 24/7. Senior Account Manager Megan Vizzini will walk you through the variety of marketing tools we have available to get the most out of your app, and also go over some new and exciting things on the horizon here at Boopsie.
In this webinar, you will learn about:

•Website and video marketing techniques
•Email newsletter and press release promotions
•In-library print collateral
•Free marketing tools from Boopsie
•Boopsie updates

Register Now!

 
Blog: Recap of California Academic & Research Libraries Conference
Roughing it at the Dolce Hayes Mansion!CARL is the California-based chapter of the Association of College & Research Libraries (ACRL). The conference was held April 4-6, 2014 in San Jose, CA. Senior Account Manager Megan Vizzini attended the conference to learn about what’s at the top of academic librarians’ minds.
It was a beautiful weekend at the Dolce Hayes Mansion in San Jose, CA. I attended the CARL Conference to gather information about how we can better serve academic libraries. What I left with was valuable information to help us meet the needs of our library customers and some new friends. Read More.

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