While some people may associate frequent mobile usage with the rise in popularity of social media and mobile device games, proactive corporate libraries are finding great ways to leverage mobile devices to increase efficiency and drive productivity.
According to one study, as many as 73% of employees consider themselves to be mobile workers. Another study found that 67% of CIOs and IT professionals believe that mobility will impact their business at least as much as the internet did back in the 90s. Both employees and IT professionals are acknowledging a greater emphasis on mobile usage. With this growing shift towards widespread implementation of mobile technology, there is more incentive than ever to optimize mobile experiences for researchers within corporations.
An optimized mobile strategy is not merely a theoretical advantage though, it is an absolute necessity. The International Data Corporation found that employees devote 9.5 hours a week searching for data and even more time to analyzing that data. It goes without saying that those numbers alone represent a significant portion of the work week. However, looking at it from a financial perspective, the impact is even more staggering. When one assumes that an employee has a $60,000 salary, the overall expense related to looking for and analyzing data is $28,653.80 per year, per employee. It stands to reason that informed corporations would be eager to ensure that time spent researching is as productive as possible. There are far-reaching implications of inefficient research and a lot at stake for employees and corporations alike.
How can corporations help maximize productivity and minimize time spent unsuccessfully searching for information? By catering to their employees on their mobile devices through mobile apps. Recent studies showed that almost 90% of the mobile device users’ time is spent in native apps, or a whopping two hours and nineteen minutes per day. The discoverability and subsequent accessibility of native apps enable those who use them to get to their mobile destination quickly, and this has exciting ramifications in the corporate sphere.
As the emphasis on corporate mobility has increased in recent years, companies are clamoring to determine the best way to deliver tools to employees on their mobile devices. In one study, 71% of companies had developed mobile applications and another twenty percent were planning to do so later on, a clear signal that mobilization remains a major priority for corporations. Respondents to the survey even anticipated that mobilization of enterprise applications would result in a 36% boost in productivity.
Another study points to the widespread implementation of Enterprise App Stores as a likely possibility due to increase in demand for Enterprise Mobile Devices and Mobile Device Management. Gartner, Inc predicts that 25% of enterprises will have an Enterprise App Store by 2017, in large part due to BYOD (Bring Your Own Device) and now BYOA (Bring Your Own Application) policies that have begun to gain momentum in the workplace. Enterprise App Stores present corporations with a higher degree of control and minimize security risks.
While corporations and their employees can reap great benefits from an effective mobile strategy, execution can be challenging. Only 32% of respondents in the previously mentioned study stated that they felt they had the necessary skills to develop a native app and almost half of those who had developed an app previously expressed concerns afterwards due to “time, cost, and complexity issues”. A Kinvey report from November 2014 surveyed CIOs and Mobile Leaders and found that over half of respondents reported that it takes seven months to over a year to build just one app. The average cost reported was $270,000 per app, with almost twenty percent stating they spent from $500,000 to over $1,000,000 per app. Once one considers the cost of continuing to support and maintain that app and making it available for all devices, the expenses grow even more.
Implement a custom native mobile app for your corporate library and help your company stay ahead of the curve, boost productivity, and maximize efficiency – all without having to worry about keeping up with technical support. Contact firstname.lastname@example.org today for more information.