Last November, we reported that 80% of the time Americans use their smartphones, they are using mobile apps as opposed to web browsers. In April, Flurry updated their report and found that between January and March of 2014, Americans are now spending 2 hours and 19 minutes in apps a day versus only 22 minutes in their mobile browsers. So, 86% of mobile users’ time is spent using mobile apps and not mobile browsers.
Boopsie Confirms App Usage Increase
Boopsie Analytics™ statistics aggregated from over 3 million library patrons worldwide confirms this trend, showing a dramatic increase in users from 2010 to 2014. The number of average monthly unique users is accelerating. Boopsie’s proprietary data shows an increase in unique users of 23.14% between Q2 2013 and Q2 2014.
Since June 2010, mobile app usage in the United States has skyrocketed. In June 2010, Americans were only spending 43 minutes a day in mobile apps. User time in mobile apps has more than tripled to 139 minutes since 2010.
The number of monthly unique users has been notably increasing over time, as shown in the chart to the right. Which makes sense; library app users love the ability to access their library’s content, wherever they go.
Expectation for App as Access Point
Socialized by the simplicity of apps, communities expect an app as a means to access library resources. Our mobile apps provide centralized access to library services by allowing patrons to access library catalogs, e-resources, and features like ask a librarian and calendars, which provide a great mobile user experience. By providing your library’s resources via a mobile app, you can easily boost subscription and app usage, all while acquiring new library users.
Libraries Must Go Mobile
With a majority of time being spent in mobile apps and not in mobile browsers, libraries should invest in a solution that allows them to keep up with today’s technology landscape and the needs of community members that may not be able to visit the library regularly. Library users have gone mobile- how is your library reaching them?