Premium Library Patron Acquisition Services for State Library Systems
Partnering with Library Consortia and State Library Systems to increase circulation and bring new patrons into the public libraries with mobile apps on all devices.
What are Library Patron Acquisition Services?
Library Patron Acquisition Services is a new service offered by Boopsie that empowers consortia and state libraries to increase user acquisition by leveraging their library mobile apps. Boopsie works as an “App Marketing Agency” to help large library systems market their app in innovative highly metric-driven ways.
Why does my Consortia/State Library need Library Patron Acquisition Services?
At Boopsie, we understand that sometimes you don’t have the resources in-house to develop or manage complex Internet Marketing campaigns to increase your library app usage. Facebook’s Demographic Targeting and Google AdWords are complex, and require specific expertise to maximize a library systems’ ROI. So, we have created a turn-key program that can be customized to meet your needs. This program, supported by experienced Silicon Valley Based Internet Marketing and customer support teams, will implement metrics-driven and app-download-focused marketing campaigns to drastically improve the number of unique users that access your apps everyday.
What is Offered via Boopsie’s Library Patron Acquisition Services?
Boopsie offers the following services to help enhance your Consortium’s Library App usage:
- Expertly SEO’d individual landing pages for each library
- State/consortia specific unique articles syndicated to hundreds of websites
- Custom Facebook demographic and geo-targeted campaigns
- Custom keyword development and geo-targeted Google AdWords campaigns
Boopsie will create permanent, highly optimized individual library landing pages for each library in the state or consortia that will appear on our Library App Locator page. Each individual library will be linked to the main consortium page, and will feature a “Download the App Now” button to facilitate an easy download. These library app pages use sophisticated on-page SEO tools with geo-specific keywords to help ensure that these library app pages appear at the top of search engines results. So, when patrons search for their library’s name with the word “app”, the app page will appear in the top search results.
Boopsie will also generate editorial content in the form of blog posts, press releases and articles that will be distributed to various media outlets to drive traffic and to optimize SEO. This content will be linked back to the consortium’s library app page.
Additionally, Boopsie will generate custom mobile display ads and creative copy that will be used in custom demographically and geographically targeted campaigns on both Facebook and Google AdWords. Focused messaging and graphics will also be created to resonate best with your targeted demographic.
Washington State Library: Case Study
Within Boopsie’s Library App Locator, we’ve created unique landing pages for each individual library represented in Washington’s State-wide Library Now app. Each landing page is connected back to the main Washington State Library app page.
Click on the links below to see the custom landing pages developed for each of the libraries participating in the Washington State Consortium App delivered via Boopsie’s Platform-as-a-Service.
Boopsie has published Washington State-specific blog posts on our highly ranked website (PageRank 7), that profile the app as well as highlight some of the individual libraries.
Every month the Boopsie Library Patron Acquisition Services Team will develop and release:
- 3 Original Articles, which will be published on 75 different sites
- 1 Review published on 30 Social Bookmarking sites
- 2 Original Press Releases to be published on 50 PR sites
- 1 Blog Article to be published on 20 blogs.
Boopsie has created both Google AdWords and Facebook Campaigns that are customized, targeted to audiences of specific ages who live only in the state of Washington and who like public libraries, eBooks and AudioBooks, among other specific demographic and behavioral attributes.
We also provided the libraries with free customized display banners to help drive downloads of the app.
Since the beginning of January 2014, Washington State Library has already seen a large increase in the number of unique app users. The library app has received a 213% increase in usage in the month of January alone.