Library Mobile App Promotion Guide
In Katie’s previous article on promoting library mobile apps, I went over a few examples of our libraries who are using website promotion to boost their mobile app usage. This post will be dedicated to using other online resources to promote Your Library’s Mobile App.
Library Email Newsletter Announcements
82% of smartphone users check and send emails from their mobile phone. With more people using their smartphones and tablets to read their emails, adding promotions for Your Library’s Mobile App to your newsletters creates the “Perfect Opportunity” to increase the usage of Your Library’s App. Not sure how to start? Check out our Library Marketing Materials page for sample email templates and blurbs to include in your monthly library newsletters, or take a look at the Cincinnati Public Library newsletter published.
Don’t forget to send out a newsletter to announce new features for your app, too! Some users may have been waiting for you to add eBook or eAudioBook features so were not regular users; with an email announcement, they will know that you have added the feature they had been waiting for. In your library’s newsletter, highlight what the new integration does or explain the benefits it brings to your mobile app.
If you don’t send out library newsletters, you can always find other ways to market your mobile app via your email marketing campaigns to patrons and students; for example, York County Libraries has included a link to their mobile app page in their email signature line:
Hold the library in your hand…Download YCL Mobile today!
For all of the details, go to: www.yorklibraries.org/ycl-mobile
If you don’t send out library newsletters or email updates often, you can submit a press release. We have a press release template for libraries that you can edit or use as a guide for creating your own. Once you’ve finished your press release, submit it to your local newspaper, magazine or radio station for publishing or additional promotion. That way, you’ll highlight all the innovative things your library is doing to the entire community.
For a fantastic example, check out the news release from Seattle Public Library app announcement to announce their app to their patrons. Their press release covers a few of the major features of the custom-branded app Boopsie developed for them (including the Smart Prefix™ search), what platforms it’s available on and the cost of the app. Another great example comes from Multnomah County Library’s press release covers the multilingual capabilities of Their Library’s App. Not only does the library’s press release explain why they have added Spanish, Chinese, Russian and Vietnamese translations to their app, but also how to access the various different languages while in the app.
On August 5th 2013, Pew Research Center reported that 72% of online adults use social networking sites and as of December 2012, 40% of cell phone owners used a social networking site on their phone. According to a 2010 survey by the South Carolina State Library, 82.5% of libraries are using social networks to promote general library services. When you look at those three stats combined, what could be a better way to promote your app than to mention it on your social network sites?
If your app is still in production, you can post about the progress that you’re making or tweet “just for our Twitter fans” screenshots as a sneak peek.
Kalamazoo Public Library posted a status update on their Facebook page about the release of Their Library Mobile App:
AUC Robert W. Woodruff Library tweeted about the launch of Their Library Mobile App:
Not only can you use your library’s social media accounts to promote the release of your app, you can also use it to ask for feedback. It’s easy to find out what your patrons love (or don’t love) about your app when you ask.
For a few additional samples of what to say on your library’s social networks, check out our library email promotion templates.
• 82% of smartphone users check and send emails from their phone, so sending out an email newsletter about your app will help boost usage (remember: one-click downloads help boost your mobile app’s usage 3.5 times.)
• Press Releases expand your outreach, so send your press release to your local newspaper(s), magazines and radio stations.
• Social Media is critical for library success! 72% of adults use social media sites, and 82.5% of libraries are already promoting their libraries on those sites. So don’t forget to occasionally promote Your Library’s App on your social networks!
Looking for other blogs in this series: