In a study this month aggregating over 3.2 million users of mobile apps for libraries, Boopsie discovers a recent sharp decline in iPhone use and a similarly dramatic rise in Android.
Sunnyvale, CA — December 3, 2013 — Boopsie, Inc., the worldwide leader in mobile apps for libraries tracks unique mobile usage data for libraries through its proprietary and soon-to-be-released Boopsie Analytics™ service.
Boopsie has been actively monitoring market share data in the libraries industry for over a dozen leading mobile platforms, and has noticed a startling change in direction that appears to be a leading indicator of bigger changes ahead.
“The use of iPhone and Android mobile platforms among library patrons was relatively consistent for the first 9 months of 2013,” states Tony Medrano, Boopsie’s CEO. “But, in October, we noticed a drastic decline in the number of iPhone users and a correspondingly sharp rise in Android users.”
The sudden change in iPhone vs. Android market share data uncovered by Boopsie Analytics™ from September to October 2013 is especially significant as it contains BOTH the largest month-over-month decline in iPhone use (-2.38%) AND the largest month-over-month rise in Android use (+2.91%) among mobile users of libraries catalog and non-catalog services, like eBooks.
Is the tide turning in favor of Android, or is this solely a trend in mobile platforms for libraries?
In this study, Boopsie examined the unique users of over 2500 library locations on twelve different mobile platforms for the months from January 2013 through October 2013. The iPhone usage statistics derived from Boopsie Analytics™ mimicked iPhone’s share of the US market (40.6%) … until last month.
“Libraries should be aware that only 41% of their patrons use iPhones to access their services on mobile apps,” says Medrano. “iPhone-only solutions neglect nearly 60% of library patrons; and both the raw number and percent market share of these non-iPhone users is growing.”
Founded in 2006 in Silicon Valley, Boopsie is the industry-leading mobile solution for over 2,500 library locations worldwide. Customers include Seattle Public Library, Los Angeles Public Library, New York University Law School and Brown University. Boopsie’s custom-branded native mobile apps for libraries are affordable, easy to deploy and maintain, and enable libraries of all sizes to quickly and easily meet the rapidly changing needs of their users with world-class performance. Boopsie’s solutions are fully hosted and all apps are downloadable on smartphones and tablets including Android, iOS (iPhone, iPod Touch, iPad), Windows Phone 8, Windows 8, Windows Mobile, Kindle Fire and even Blackberry. Visit our website for more information about Boopsie’s mobile apps for libraries.