iOS Apps Pass Browsers For The First Time As The Most Popular Way To Watch Online TV

Wednesday, Jun 4

In a report about video data consumption trends released this morning by Adobe, the company noted an interesting statistic about the changing habits of online.

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by Sarah Perez (@sarahintampa)

In a report about video data consumption trends released this morning by Adobe, the company noted an interesting statistic about the changing habits of online TV watchers. For the first time, iOS applications have surpassed desktop browsers as the most popular access point for online TV content, with a 43 percent market share versus a 36 percent share, respectively. In addition, Android applications are now the fastest-growing access points, with a 202 percent increase, outpacing both iOS and browsers.

The report is full of record-breaking statistics that paint a picture of just how quickly we’ve shifted the way we watch TV online (something Adobe refers to as “TV Everywhere” in its report, available here.)

Growth
For instance, online video consumption across mobile devices is now at an all-time high of 25 percent, with 57 percent year-over-year growth in the U.S. from Q1 2013 and Q1 2014. In addition, Q1 2014 set a new record with 35.6 billion global online video starts, and a 43 percent year-over-year increase.

For its analysis, Adobe used aggregated and anonymous data from over 1,300 media and entertainment sites using Adobe Analytics and Adobe Primetime between Q1 2013 and Q1 2014, the company notes. The data includes 151 billion online video starts and 1.3 billion TV Anywhere authentications.

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