96% of Libraries Using Boopsie’s Mobile Platform Renew in Second Half of 2014

Monday, Dec 22

Boopsie continues to deliver unparalleled technology, services, reliability and easy-to-discover and consume content to libraries.

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Sunnyvale, CA – December 22, 2014 – Boopsie, the leading mobile platform-as-a-service provider for libraries worldwide, announced that their 2H 2014 renewal rate among its library-customers has increased to over 96%, demonstrating its ability to delight librarians around the world. This 96% renewal rate for 2H14 is up from a 91% renewal rate during the same period in 2013.

“We invested in major product and service improvements so we could help libraries deliver more services to their patrons,” said Tony Medrano, CEO of Boopsie, Inc. “It is great to see that our libraries are renewing at record rates. Boopsie’s library-branded apps keep patrons coming back to use both in-library services and eContent.”

“It is clear that a responsive website is not a successful mobile strategy for libraries or any content focused organizations,” states Dmitry Maslov, Sr. Product Manager at Boopsie. “Responsive websites simply repackage existing web content, and are being used only 14% of the time as compared to 86% of users’ time being spent in mobile apps.” According to a 2014 IBM survey, 94% of Chief Marketing Officers also ranked mobile apps as crucial to their digital marketing plans.

“Our app usage has greatly increased over the last year,” says Jim Gingery from Milwaukee County Federated Library System. “Last September there were 5,520 unique users accessing our app and this August we’ve increased that number to 8,721 app users. We love Boopsie!”

Boopsie’s native, library-branded mobile apps operate across all major operating systems making it the perfect library-branded extension of library services. In 2014 alone, Boopsie has announced major technology and content partnerships, which increase the accessibility of library databases from EBSCO, ProQuest, Baker & Taylor, 3M Cloud Library, Recorded Books, OverDrive, Comics Plus: Library Edition, and other major worldwide library content and database vendors.

Libraries can contact Boopsie for more information about how easy it is to provide a best-of-class library-branded app to their users.

About Boopsie

Boopsie, Inc. is the industry-leading mobile platform-as-a-service (PaaS) provider for over 4,000 library locations worldwide. Boopsie’s library-branded mobile apps are affordable, easy to deploy and maintain, and enable libraries of all types and sizes, including academic, corporate, public and special, to quickly acquire new users and increase circulation. Boopsie’s mobile apps are fully hosted and maintained by Boopsie’s U.S. based customer service organization and are designed for Android, iOS, Windows Phone 8, Windows 8, Kindle Fire and even Blackberry platforms. Boopsie enables 24/7 remote library access via the user’s device of choice. Boopsie also sells subscription services including a “Books-as-Seen-on-TV” subscription and a digital catalog of comics and graphic novels. Visit Boopsie.com for more information about mobile apps for libraries.

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